GolfLogix and Garmin Enter Consumer Handheld GPS Golf Market
SCOTTSDALE, Ariz., Jan. 25 /PRNewswire/ -- GolfLogix, Inc. today announced that their new consumer handheld GPS unit powered by Garmin will be introduced at the PGA Merchandise Show January 25-27, 2007 at the Orange County Convention Center in Orlando, Florida. GolfLogix, Inc. also announced an agreement for GolfLogix GPS to be exclusively distributed by ForeFront Group Inc., the industry leader in golf accessory sales and distribution.
"With the recent USGA and R&A rulings that have made GPS distance measurement devices allowable for the game of golf, handheld GPS currently represents one of the fastest growing product sales segments in the golf business," said Scott Lambrecht, CEO of GolfLogix, Inc. "Now, technology powered by GPS industry leader Garmin will be available to individual golfers with the new GolfLogix GPS."
"Golf GPS is in the early growth stages and there is a tremendous opportunity for GolfLogix GPS to capture the leadership position in this market," said Mike Hedge, ForeFront President and CEO. "Garmin technology is recognized as powering the most accurate GPS devices in the world. Garmin is the known leader in the general aviation and consumer GPS markets ... and, with the introduction of the GolfLogix GPS, it will soon be known as the leader in golf."
Through its exclusive distribution agreement with ForeFront, GolfLogix GPS will be offered to and available from all leading golf courses, golf specialty and sporting goods outlets utilizing ForeFront's 10,000+ retail points of sale. ForeFront is supporting the GolfLogix GPS product launch with 50+ salespeople, in-store merchandising, retail sales training, and a customized point of purchase program with countertop displays and take-away product brochures.
GolfLogix, Inc. has an exclusive agreement to utilize their proprietary golf software on Garmin's popular eTrex line of GPS receivers. Features of the product include:
-- automatic scrolling to next hazard or green; -- no buttons to push during play; -- large, easy-to-read screen for all-weather conditions; and -- completely waterproof and shockproof construction.
With a suggested retail of $349, GolfLogix will offer access to thousands of golf facilities around the world with the most competitive subscription prices in the industry. As part of the launch, consumers will receive one free course download with their purchase.
"With the recent USGA and R&A rulings that have made GPS distance measurement devices allowable for the game of golf, handheld GPS currently represents one of the fastest growing product sales segments in the golf business," said Scott Lambrecht, CEO of GolfLogix, Inc. "Now, technology powered by GPS industry leader Garmin will be available to individual golfers with the new GolfLogix GPS."
"Golf GPS is in the early growth stages and there is a tremendous opportunity for GolfLogix GPS to capture the leadership position in this market," said Mike Hedge, ForeFront President and CEO. "Garmin technology is recognized as powering the most accurate GPS devices in the world. Garmin is the known leader in the general aviation and consumer GPS markets ... and, with the introduction of the GolfLogix GPS, it will soon be known as the leader in golf."
Through its exclusive distribution agreement with ForeFront, GolfLogix GPS will be offered to and available from all leading golf courses, golf specialty and sporting goods outlets utilizing ForeFront's 10,000+ retail points of sale. ForeFront is supporting the GolfLogix GPS product launch with 50+ salespeople, in-store merchandising, retail sales training, and a customized point of purchase program with countertop displays and take-away product brochures.
GolfLogix, Inc. has an exclusive agreement to utilize their proprietary golf software on Garmin's popular eTrex line of GPS receivers. Features of the product include:
-- automatic scrolling to next hazard or green; -- no buttons to push during play; -- large, easy-to-read screen for all-weather conditions; and -- completely waterproof and shockproof construction.
With a suggested retail of $349, GolfLogix will offer access to thousands of golf facilities around the world with the most competitive subscription prices in the industry. As part of the launch, consumers will receive one free course download with their purchase.
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