Rumor Mill: Garmin to Switch from SiRF to MediaTek?
From: GPSMagazine.com
Rumor has it the world's largest GPS manufacturer is in talks with MediaTek's GPS chipset division. That could mean that Garmin is looking to diversify its GPS chipset suppliers. Garmin currently uses SiRF's high performance StarIII chipset. SiRF has been extremely successful in the handheld GPS market, but recently lost some ground when TomTom switched to Global Locate in their ONE GPS product.
Although generally considered a top-tier solution, SiRF is also more expensive that other chipset providers, costing up to 3 times as much in some cases. If the rumors are true, and Garmin is planning to replace SiRF with MediaTek's GPS on some/all of it's products, it would be the first time Taiwanese-based MediaTek acted as a first-tier IC design company in the GPS market. Of course, neither Garmin nor MediaTek are commenting.
Rumor has it the world's largest GPS manufacturer is in talks with MediaTek's GPS chipset division. That could mean that Garmin is looking to diversify its GPS chipset suppliers. Garmin currently uses SiRF's high performance StarIII chipset. SiRF has been extremely successful in the handheld GPS market, but recently lost some ground when TomTom switched to Global Locate in their ONE GPS product.
Although generally considered a top-tier solution, SiRF is also more expensive that other chipset providers, costing up to 3 times as much in some cases. If the rumors are true, and Garmin is planning to replace SiRF with MediaTek's GPS on some/all of it's products, it would be the first time Taiwanese-based MediaTek acted as a first-tier IC design company in the GPS market. Of course, neither Garmin nor MediaTek are commenting.
posted by gab admin at 8:36 AM 
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